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Title:
Social marketing to protect the environment what works
Author:
McKenzie-Mohr, Doug, 1959-
ISBN:
9781483349466
Publication Information:
Los Angeles, [Calif.] ; London : SAGE, c2012.
Physical Description:
1 online resource (xiv, 235 p.) : ill.
Subject Term:
Social marketing.

Sustainable living -- Public relations.

Environmentalism -- Public relations.

Green marketing.
Added Author:
McKenzie-Mohr, Doug, 1959-
Electronic Access:
SAGE knowledge http://sk.sagepub.com/books/social-marketing-to-protect-the-environment
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