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Title:
Improving the marriage of modeling and theory for accurate forecasts of outcomes
Author:
Woodside, Arch G., editor.
ISBN:
9781786351210
Physical Description:
xii, 244 pages.
Series:
Advances in business marketing and purchasing, Volume 25
Advances in business marketing & purchasing ; v. 25.
Added Author:
Electronic Access:
https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201825Copies:
Available:*
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