I-VIII -- Introduction: Discourse Analysis in (Mass) Communication Research -- Part I. Introductions Surveys Theories -- Mass Media Discourse: Message System Analysis as a Component of Cultural Indicators -- Text, Discourse and Mass Communication -- Discourse and Media Influence -- The Elements and Process of Communication Campaigns -- Structures of News in the Press -- Advertisements -- Information Retrieval and Text Analysis -- Persuasion and Manipulation -- International Communication -- Part II Applications Extensions Critical Approaches -- Audio-Visual Analysis and a Grammar of Presentation Forms in News Programs: Some Mediasemiotic Considerations -- Media Analysis of a Presidential Speech: Impersonal Identity Forms in Discourse -- Rhythmic Structure of the Film Text -- Representations and Relations: Ideology and Power in Press and TV News -- Local Radio in the Communication Environment of Ethnic Minorities in Britain -- 'Coillons ... Shryned in an Hogges Toord': British News Media Discourse on 'Race' -- Two Debates on Political Violence and the Mass Media: The Organisation of Intellectual Fields in Britain and Italy -- Biographical Notes -- Name Index -- Subject Index -- 380