Frontmatter -- Contents -- Recontextualized Knowledge -- Part I: Science Communication and the Public Sphere -- Where Perspective Taking Can and Cannot Take Us -- Creating a Rhetorical Situation -- Communicating Sustainability -- Part II: Narratives and Stories -- Memorable Stories in Science and Popular Science -- Questions and Dialogue in Science Communication -- Scientists on the Hero's Journey -- Part III: Education and Knowledge Transfer -- Science Revisited -- How Laypeople Process Health News Articles -- Towards a "Culture of Explaining" in Science Teaching -- An Opportunity to Induce Bottom-Up Change in Society -- Index -- List of Contributors