Frontmatter -- Table of contents -- List of contributors -- Metaphor and Mills: Figurative language in business and economics. Introduction -- Section I. Metaphor in economic theory and in economics as an academic discipline -- From barter to coin: Shifting cognitive frames in Classical Greek economy -- Metaphor and economic thought:A historical perspective -- Towards a better understanding of metaphorical networks in the language of economics: The importance of theory-constitutive metaphors -- Metaphors of the Brazilian Economy from 1964 to 2010 -- Section II. Cultural filters in contrastive studies -- Mandarin translation of English economic metaphors:A cross-linguistic study of conceptually related economic terms -- Translating metaphor in business/economics dictionary articles:What the theory says and what lexicographers should do -- The use of verbal and gestural metaphor in explanations of management theory -- "Bigger, a lot bigger,massively much bigger": A comparative study of hyperbole in business and economics lectures -- Section III. Metaphor in the economy and business in practice -- The perfect storm:An imperfect metaphor -- Framing a bank: Reputation management during financial crises -- Metaphor and knowledge specialization in business management:The case of project management discourse -- Metaphor as an instrument of linguistic and social identity co-construction in business development networks (BDNs) -- Subject index -- Author Index