Title:
Persuasive Signs : The Semiotics of Advertising
Author:
Beasley, Ron, author.
ISBN:
9783110888003
Edition:
Reprint 2010
Physical Description:
1 online resource (193 p.) : Num. tab.
Series:
Approaches to Applied Semiotics [AAS] , 4
Contents:
Frontmatter -- Chapter I Advertising as social discourse -- Chapter II Creating recognizability for the product -- Chapter III Creating textuality -- Chapter IV Advertising and culture -- Appendix: Exercises for classroom or personal study use -- Glossary of technical terms -- Works cited and general bibliography -- Index
Added Author:
Holds:
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Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | E-Book | 534202-1001 | ONLINE | Searching... | Searching... |