Frontmatter -- Contents -- Acknowledgements -- Data: Transcription, Ethics and Anonymisation -- List of Figures and Tables -- Introduction -- PART I: Approaches -- Chapter 1: Theorising Discourse and Identity -- Chapter 2: Conversational Identities -- Chapter 3: Institutional Identities -- Chapter 4: Narrative Identities -- PART II: Contexts -- Chapter 5: Commodified Identities -- Chapter 6: Spatial Identities -- Chapter 7: Virtual Identities -- References -- Index