chapter 1 Why We Control Alcohol the Way We Do -- chapter 2 Taxation and the Economic Impacts of Alcohol / chapter 3 The Future of the Three-Tiered System as a Control of Marketing Alcoholic Beverages / chapter 4 Contents Under Pressure: Regulating the Sales and Marketing of Alcoholic Beverages. SUSAN C. CAGANN -- chapter 5 Policy, Regulation, and Legislation / chapter 6 The Repeal Program / chapter 7 Sociological/Cultural Influences of Drinking / chapter 8 Perceptions, Policies, and Social Norms: Transforming Alcohol Cultures over the Next 100 Years / chapter 9 Controlling Misuse of Alcohol by College Youth: Paradigms and Paradoxes for Prevention / chapter 10 How Do Alcohol Screening and Prevention Programs Fare in a Web-Based Environment? / chapter 11 Instituting Innovation: A Model of Administrative Change in a State-Level Liquor Control Board / chapter 12 Toward Liquor Control: A Retrospective