part Part I: Setting the Agenda for Successful New Product Development -- chapter 1 The New Product Success Eqation: Building Success into the New Product Development Process (a.k.a. An Objective-Based Product Development Process) -- part Part II: Defining and Meeting Target Consumer Needs and Expectation -- chapter 2 Strategic Planning -- chapter 3 Innovation as Science -- chapter 4 Innovation: Integrated and Profitable -- chapter 5 Innovation Partnerships as a Vehicle toward Open Innovation and Open Business -- chapter 6 Trend Monitoring: Sorting Fad from Long-Lasting Profit-Building Trends -- chapter Wide World of New Products: A Unique Perspective of New Products around the World That Have Hit Their Mark with the Consumer -- part Part III: The Right Food -- chapter 8 Consumer Packaged Goods Product Development Processes in the 21st Century: Product Lifecycle Management Emerges as a Key Innovation Driver -- chapter 9 Personalizing Foods -- chapter 10 Creating Food Concepts to Guide Product Development and Marketing -- chapter 11 Defining and Meeting Customer Needs: Beyond Hearing the Voice of the Consumer -- chapter 12 Observing the Consumer in Context -- chapter 13 Getting the Food Right for Children: How to Win with Kids -- part Part IV: Proper Packaging and Preparation -- chapter 14 Food Packaging Trends -- chapter 15 Evolution of Sensory Evaluation: How Product Research Is Being Integrated into the Product Design Process -- chapter 16 Relevance Regained: Designing More “Democratic” Domestic Kitchen Appliances by Taking into Consideration User Needs and Other Relevant Opinions -- chapter 17 Chef Formulation and Integration: Ensuring that Great Food and Food Science Work Together -- chapter 18 Gastronomic Engineering -- chapter 19 The Right Preparation Technique -- chapter 20 Recent Developments in Consumer Research of Food -- part Part V: Positioned Correctly at the Shelf in the Media -- chapter 21 Getting the Package and Web Site Graphics Right with Consumer Co-creation -- chapter 22 Getting the Positioning Right: Advertising Planning -- part Part VI: Meet Corporate Logistics and Financial Imperatives -- chapter 23 The Importance of Product Innovation -- chapter 24 Alternative Processing Methods for Functional Foods -- chapter 25 Accelerated and Parallel Storage in Shelf Life Studies -- chapter 26 Commercialization and Manufacturing.