
Title:
New food product development : from concept to marketplace
Author:
Fuller, Gordon W., author.
ISBN:
9781439818657
Edition:
Third edition.
Physical Description:
1 online resource (xix, 487 pages)
Contents:
1. What is new food product development? -- 2. The new product development team : company organization and its influence on new product development -- 3. What are the sources for new product ideas? -- 4. Strategy and the strategists -- 5. The tacticians : their influence in product development -- 6. The legal department : protecting the company, it's name, goodwill, and image -- 7. Quality control : protecting the consumer, the product, and the company -- 8. Going to market : success or failure? -- 9. Why farm out new product development? -- 10. New food product development in the food service industry -- 11. Product development in the food additive and food ingredient industries -- 12. Dancing but uncertain of the music.
Electronic Access:
Click here to view.Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | E-Book | 543588-1001 | HD9000.5 .F86 2011 | Searching... | Searching... |
