Cover image for Integrated marketing communication : advertising and promotion in a digital world
Title:
Integrated marketing communication : advertising and promotion in a digital world
Author:
Juska, Jerome M., author.
ISBN:
9780367443382

9781000485646

9781000485684
Edition:
Second Edition.
Physical Description:
1 online resource
General Note:
Revised edition of the author's Integrated marketing communication, 2017.
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E-Book 553504-1001 HF6146 .I58
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