Previous edition: 2016.

<p><b>Part 1: The Sport Consumer Marketplace</b><b> </b></p><p>1. Introduction to Sport Consumer Behaviour</p><p>2. The Sport Product and Empirical Generalizations</p><p>3. Sport Consumer Research and Segmentation</p><p>4. Sport Consumer Brand Management </p><p><b>Part 2: Sport Consumers as Decision-Makers</b> </p><p>5. Sport Consumer Decision-Making</p><p>6. A Psychological Model of Sport Consumption and Decisions </p><p><b>Part 3: Sport Consumers as Individuals</b> </p><p>7. Sport Consumer Motivation</p><p>8. Sport Consumer Involvement</p><p>9. Constraints in Sport Engagement</p><p>10. Sport Consumer Attitudes</p><p>11. Sport Team Identification</p><p>12. Perceptions of Service Quality and Customer Satisfaction</p><p>13. Personality and Sport Consumers </p><p><b>Part 4: Sport Consumers in their Social World</b> </p><p>14. Influence of the Socio-Cultural Environment</p><p>15. Technology and Sport Consumer Experiences by Heather Kennedy</p>