Cover image for European consumers in the digital era : implications of technology, media and culture on consumer behavior
Title:
European consumers in the digital era : implications of technology, media and culture on consumer behavior
Author:
Bartosik-Purgat, Małgorzata, editor.
ISBN:
9781003263685

9781000756036

9781000756074
Physical Description:
1 online resource (xiv, 199 pages) : illustrations.
Series:
Routledge studies in marketing ; 26

Routledge studies in marketing ; 26.
Subject Term:
Electronic commerce -- Europe.

Consumer behavior -- Europe.

Decision making -- Europe.

Consumers -- Europe -- Attitudes.
Added Author:
Bartosik-Purgat, Małgorzata,

Filimon, Nela,
Electronic Access:
Taylor & Francis https://www.taylorfrancis.com/books/9781003263685
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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 E-Book 558805-1001 HF5548.325 .E85 B37 2023
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