Cover image for Consumer packaging strategy : localisation in Asian markets
Title:
Consumer packaging strategy : localisation in Asian markets
Author:
Khan, Huda, author.
ISBN:
9781003000822

9781000637663

9781000637687
Edition:
1 Edition.
Physical Description:
1 online resource.
Series:
Routledge advances in management and business studies
Subject Term:
Packaging -- Asia.

Packaging -- Asia -- Design.

Branding (Marketing) -- Management.

Business planning -- Asia.

Consumer satisfaction -- Asia.

TECHNOLOGY / Industrial Design / Product

TECHNOLOGY / Industrial Design / Packaging
Added Author:
Lee, Richard (Professor of marketing),

Chrysochou, Polymeros,
Electronic Access:
Taylor & Francis https://www.taylorfrancis.com/books/9781003000822
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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