Cover image for Consumer behaviour and digital transformation
Title:
Consumer behaviour and digital transformation
Author:
Gbadamosi, Ayantunji, author.
ISBN:
9781003242031

9781003836407

9781003836452
Physical Description:
1 online resource.
Series:
Business and digital transformation
Subject Term:
Consumer behavior.

Electronic commerce.

Internet marketing.

BUSINESS & ECONOMICS / Consumer Behavior

BUSINESS & ECONOMICS / E-Commerce / Internet Marketing

BUSINESS & ECONOMICS / Marketing / General
Electronic Access:
Taylor & Francis https://www.taylorfrancis.com/books/9781003242031
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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