<P>Introduction 1. Your Country(ies) Need You: The Case for a Global Analysis of Military Recruitment Promotion. 2. Your Media Need You! How Recruiters Use Advertising, Public Relations and Propaganda <B>Part I: Recruitment in an Era of Total War </B>3. Why Africans in British Empire Territories Joined the Colours, 1914-1918. 4. National Aspirations against War Fatigue: Uses and Mechanisms of Mobilising Propaganda in World War I Greece. 5. Winning the battle to lose the war: <EM>The Call to Arms</EM> recruiting campaign in Australia 1916. 6. It takes a good woman to sell a good war: The use of women in World War One US propaganda posters. 7. 'A Place for Everyone, and Everyone Must Find the Right Place': Recruitment to British Civil Defence, 1937-44. <STRONG>Part II</STRONG><STRONG>: Recruitment at a Time of Cold War </STRONG>8. 'It's Like a Good School, Only Better': Recruiting Boys to the British Armed Forces under the First Attlee Government, 1946-50. 9. Eastern Europe's Reluctant Soldiers: Recruitment to the Armies of the Warsaw Pact, 1956-1991. 10. 'The Army Just Sees Green': Utopian Meritocracy, Diversity, and United States Army Recruitment in the 1970s. <STRONG>Part III</STRONG><STRONG>: Recruitment in the Digital Age </STRONG>11. Canadian Military Public Affairs and Recruitment in an Age of Social Media Platforms. 12. 'Life is Wonderful because of the Military': People's Liberation Army Recruitment Campaigns in Contemporary China. 13. The Caliphate Wants You! Conflating Islam and Islamist Ideology in Islamic State of Iraq and Syria Recruitment Propaganda and Western Media Reporting. <B>Conclusion </B>14. Narratives of Service, Sacrifice and Security: Reflecting on the Global Legacy of Military Recruitment Campaigns </P>