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Cover image for Marketing research for the tourism, hospitality and events industries
Title:
Marketing research for the tourism, hospitality and events industries
Author:
Kolb, Bonita M., author.
ISBN:
9781040363737

9781003568636

9781040363713
Edition:
Second edition.
Physical Description:
1 online resource
Subject Term:
Tourism -- Research -- Methodology -- Textbooks.

Hospitality industry -- Research -- Methodology -- Textbooks.

Entertainment events -- Research -- Methodology -- Textbooks.

Marketing research -- Methodology -- Textbooks.
Electronic Access:
Taylor & Francis https://www.taylorfrancis.com/books/9781003568636
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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