Cover image for Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
Title:
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
Author:
Bhattacharyya, Jishnu, editor.
ISBN:
9781000408027

9781003188186

9781000408034
Physical Description:
1 online resource
Subject Term:
Marketing -- Case studies.

Social responsibility of business -- Case studies.

BUSINESS & ECONOMICS / Marketing / General

BUSINESS & ECONOMICS / Consumer Behavior

BUSINESS & ECONOMICS / Development / Sustainable Development
Added Author:
Bhattacharyya, Jishnu,

Dash, Manoj Kumar,

Hewege, Chandana,

Makam, Sathyaprakash Balaji,

Marc, Lim Weng,
Electronic Access:
Taylor & Francis https://www.taylorfrancis.com/books/9781003188186
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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 E-Book 579053-1001 HF5415 .S63 2022
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