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Title:
Augmenting customer retention through big data analytics
Author:
Malik, Reena, 1986- editor.
ISBN:
9781003538486

9781040166390

9781040166376
Edition:
First edition.
Physical Description:
1 online resource.
Subject Term:
Customer services -- Data processing.

Consumer satisfaction -- Data processing.

Customer relations -- Management -- Data processing.

Marketing -- Data processing.

BUSINESS & ECONOMICS / Customer Service

COMPUTERS / Database Management / Data Mining
Added Author:
Malik, Reena, 1986-

Sharma, Ambuj, 1977-

Chaudhary, Prashant Vilas,
Electronic Access:
Taylor & Francis https://www.taylorfrancis.com/books/9781003538486
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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