Cover image for The handbook of personalized persuasion : theory and application
Title:
The handbook of personalized persuasion : theory and application
Author:
Petty, Richard E., editor.
ISBN:
9781003380511

9781040298749

9781040298770
Physical Description:
1 online resource.
Series:
Routledge international handbooks

Routledge international handbooks.
Subject Term:
Persuasion (Psychology)

Influence (Psychology)

Persuasion (Rhetoric)

Social influence.

Communication -- Methodology.

Communication -- Psychological aspects.

Communication -- Social aspects.

PSYCHOLOGY / General

PSYCHOLOGY / Applied Psychology

PSYCHOLOGY / Interpersonal Relations
Added Author:
Petty, Richard E.,

Luttrell, Andrew,

Teeny, Jacob D.,
Electronic Access:
Taylor & Francis https://www.taylorfrancis.com/books/9781003380511
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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