Title:
STRATEGIC MEDIA PLANNING AND BUYING integration of traditional and digital media.
Author:
Rathore, Basant.
ISBN:
9781040001905
9781032724539
9781040001875
Publication Information:
[S.l.] : ROUTLEDGE INDIA, 2024.
Physical Description:
1 online resource
Electronic Access:
Taylor & Francis https://www.taylorfrancis.com/books/9781032724539OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | E-Book | 590202-1001 | HF5826.5 | Searching... | Searching... |