Title:
Brand management in a co-creation perspective : communication as constitutive of brands
Author:
Hansen, Heidi (Marketing researcher), author.
ISBN:
9781003050100
9781000410617
9781000410587
Physical Description:
1 online resource.
Series:
Routledge studies in marketing
Electronic Access:
Taylor & Francis https://www.taylorfrancis.com/books/9781003050100OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | E-Book | 590423-1001 | HF5415.1255 | Searching... | Searching... |