Wine management and marketing : opportunities for companies and challenges for the industry

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Title:

Author:

Cherit, Foued, editor.

ISBN:

9781119777434

9781119777427

Physical Description:

1 online resource (xxxvii, 258 pages) : illustrations

Series:

Agriculture, food science and nutrition

Contents:

Business Strategy Applied to Wine. Land Strategies and Installation in Viticulture -- The French Vineyard in the Face of Climate Change -- Coopetition in the Wine Sector -- Innovation in Small Wine Cooperatives -- International Management and Wine. 10 Years of Academic Research on Wine Exports is a Must! -- A Bibliographical Review of Publications -- Trading Policy, Export Strategy and Performance -- Creation and Development of Wine Markets by Les Grands Chais de France in Africa -- Finance Applied to Wine. Characterizing the Financial Situation of French Winegrowing Operations -- Sustainability of Wine Cooperatives -- Governance and Performance of Wine Cooperatives -- Marketing and Communication in Viniculture. Label Graphic Design as a Tool for Wine Brand Positioning -- Wine in French Cinema -- Marketing and Export Approach for French Wines.

Abstract:

"This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing."-- Provided by publisher

Local Note:

John Wiley and Sons

Subject Term:

Wine industry -- France.

Wine and wine making -- France.

Vin -- Industrie -- France.

Geographic Term:

Added Author: