Cover image for Innovation and export : the joint challenge of a small company
Title:
Innovation and export : the joint challenge of a small company
Author:
Enjolras, Manon, author.
ISBN:
9781119881544

9781119881537
Physical Description:
1 online resource.
Series:
Innovation, entrepreneurship, management series. Smart innovation set ; volume 37

Innovation, entrepreneurship, management series. Smart innovation set ; v. 37.
Contents:
Front Matter -- The Relationship between Innovation and Export in SMEs. The Innovation-Export Relationship: A Complex Vision -- Joint Innovation-Export Best Practices -- PE2I, or How to Model Synergies. Design of a Joint Diagnosis Dedicated to SMEs: The PE2I -- Implementation of the PE2I: Test with French SMEs -- Feedback on the PE2I Tool -- Conclusion -- References -- Index -- Other titles from iSTE in Innovation, Entrepreneurship and Management
Abstract:
The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.
Local Note:
John Wiley and Sons
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