The art and science of selling a company -- What's my business worth? -- What are we multiplying by? -- Picking the right time to sell -- No learning on the job -- M&a is a team sport -- Who is going to buy my business? -- The siren call of the unsolicited offer -- What does a buyer want? -- Choosing the right transaction type -- Bad news -- Reverse engineering your business -- The art of selling -- Negotiating strategy -- Overcoming inertia -- Documents and deal process -- Tailoring the process -- Keeping the secret -- It's a process -- Seeing where you stand -- Purchase price and terms -- Negotiating and signing the letter of intent -- Playing defense -- Legal documentation and critical elements -- Closing craziness -- Managing your emotions and psychology.