Cover image for Digital presences of organizations
Title:
Digital presences of organizations
Author:
Pinède, Nathalie, editor.
ISBN:
9781394306473

9781394306459
Physical Description:
1 online resource.
Series:
Sciences. Computer Science. Digital Documentation
Abstract:
Organizations communicate in complex and various ways, and the context is mainly characterized by the pervasiveness of the digital ecosystem, including the Web, social networks and the Internet of data. However, its information delivery cannot overlook the requirements of multicultural communications at a variety of levels. Digital Presences of Organizations highlights the communication roadblocks faced by organizations as they emerge, arising not only from issues encountered on their own websites, but also as they construct online narratives. This multi-faceted and multi-strategy digital presence of organizations is addressed via three main thematic axes. The first focuses on differentiated strategies (content, services, interaction) that can be observed depending on the types of organizations and their users. The second examines the cultural dimension of websites, ranging from the local to the global. Finally, the third focuses on the role of narration in organizations' online communication strategies.
Local Note:
John Wiley and Sons
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E-Book 599278-1001 HD59 .D54 2024
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