Author Presentation -- Introduction xix Andrea CATELLANI and Grégoire LITS -- Chapter 1 Challenges to the Agroecological Transition: Can We Talk About "Agribashing" in France? 1 François ALLARD-HUVER -- 1.1 Introduction -- 1.2 "Agribashing", a formula? -- 1.3 Inclusion in the media agenda -- 1.4 Disqualification of dissenting voices -- 1.5 Conclusion -- 1.6 References -- Chapter 2 A "Showcase Agriculture" Around Cities? Urban Food Policies, a Communication Tool for Farmers' Organizations 15 Jeanne PAHUN -- 2.1 The agricultural aspects of urban food policies -- 2.2 Collaborations between local agricultural elites and municipal or metropolitan teams -- 2.3 Communication issues at the heart of collaborations between local agricultural elites and urban centers -- 2.4 Conclusion -- 2.5 References -- Chapter 3 Local Conflicts Around Creative Development Projects 25 Bruno LEFÈVRE -- 3.1 Local public spaces that "repoliticize" public decision-making -- 3.2 Local tensions generated by challenging the frames of thought and modalities of construction of public decision-making -- 3.3 Objects of the conflict configured by mediated discourses -- 3.4 Consultation mechanisms and bodies ineffective for shared construction of the project -- 3.5 Conclusion -- 3.6 References -- Chapter 4 Mid-Mountains in Transition: From Tension to Relatedness 39 Amélie COULBAUT-LAZZARINI -- 4.1 Mid-mountains in transition: context, questions and methods -- 4.1.1 Transitions, deconfinements and links to the environment -- 4.1.2 Transitions, questions and methods -- 4.2 Mid-mountains, mediation and models of society: communication as basis for a common project? -- 4.2.1 Socio-environmental measures for implementing links -- 4.2.2 Humorous visual communication -- 4.2.3 Human mediators to be found -- 4.2.4 From the visual to the sensory: guides, treasure hunts and giant animals -- 4.3 Conclusion/questions for consideration: relatedness, key to development for the mid-mountains? -- 4.4 References -- Chapter 5 The Mountains in Transition: Introducing Scientific Culture into Tourism Under the Influence of "All Skiing" 49 Mikaël CHAMBRU, Cécilia CLAEYS and Quentin DAVEAU -- 5.1 Introduction -- 5.2 A tourism diversification project deprived of its scientific territorialities -- 5.3 A scientific tourism project derailed by the influence of winter tourism -- 5.4 Conclusion -- 5.5 References -- Chapter 6 Offshore Wind Power on Facebook: "Reframing" Media Coverage of the Energy Transition 57 Catherine QUIROGA CORTÉS -- 6.1 Methodological approach -- 6.2 Results -- 6.2.1 Observation of Facebook use -- 6.2.2 Characterization and comparison of discourses -- 6.3 Conclusion -- 6.4 References -- Chapter 7 "Y'a le feu au lac!": Podcasts and Ecological Transitions 69 Erika RIBERI and Pauline AMIEL -- 7.1 Method -- 7.2 Results -- 7.2.1 Diversity of dimensions -- 7.2.2 Plurality of actors -- 7.2.3 Possible courses of action -- 7.3 Conclusion -- 7.4 References -- Chapter 8 Analyzing an Ecological Controversy on YouTube: Obstacles and Methodological Issues 79 Bi Mathieu TRA, Jean-Claude DOMENGET and Orélie DESFRICHES-DORIA -- 8.1 Introduction -- 8.2 Addressing a controversy on socio-digital media: epistemological pluralism -- 8.3 Methodological approaches -- 8.4 Conclusion -- 8.5 References -- Chapter 9 Sustainability Transitions in Tension: Sustainability Transitions in the Discourse of Eco-Shaming 93 Kimberley VANDENHOLE -- 9.1 Sustainability transition: what's in a name? -- 9.2 Analysis of the eco-shaming discourse and its notion of sustainability transitions -- 9.3 Sustainability transition in the eco-shaming discourse -- 9.4 One sustainability transition among others -- 9.5 Conclusion -- 9.6 References -- Chapter 10 Discursive Controversies Around Electric Vehicles in France: Between Ecological Transition and Doubt 101 Albin WAGENER -- 10.1 Introduction -- 10.2 Theoretical and methodological framework -- 10.3 Corpus -- 10.4 Narrative analysis -- 10.5 Conclusion -- 10.6 References -- Chapter 11 What Has Ecological Transition Become the Name for? 115 Brigitte SEBBAH and Natacha SOUILLARD -- 11.1 Between the groundswell and the economic situation, the ecological transition buffeted but central -- 11.2 Ecological transition: a depoliticized expert notion -- 11.3 Implementing the ecological transition, between territorial economic development and a changing world -- 11.4 Conclusion -- 11.5 References -- Chapter 12 Labels as a Process of Institutionalization of Environmental Themes 129 Catherine LONEUX and Céline PASCUAL ESPUNY -- 12.1 Regulation and communication -- 12.2 Regulation and societal change -- 12.3 References -- Chapter 13 Comparative Analysis of Ecologist Discourses Produced for the Web in France 139 Jules DILÉ-TOUSTOU -- 13.1 Ecology at the heart of a semantic struggle -- 13.2 Selection of organizations representative of the ecologist struggle in France and distinguishing their info-communicational methods -- 13.3 Textometric analysis of discourse on websites -- 13.4 Discussion -- 13.5 Appendix: list of field observations -- 13.6 References -- Chapter 14 Contrastive Analysis of Enunciation in Digital Citizen Participation 153 Antoine GABORIAU and Catherine DOMINGUÈS -- 14.1 Introduction -- 14.2 Production of the positioning of the enunciator -- 14.3 Objects of the discourse linked to the enunciator -- 14.4 Conclusion -- 14.5 References -- Chapter 15 Political Mediations in the Case of Energy Transition: Deep Geothermal Energy as Perceived by Local Residents 163 Cyrille BODIN, Philippe CHAVOT, Anne MASSERAN, Yeny SERRANO and Jean ZOUNGRANA -- 15.1 Evaluating the benefits and risks of deep geothermal energy -- 15.2 The challenges and shortcomings of a policy of popularization -- 15.3 Conclusion: reinventing territorial political mediations of the energy transition? -- 15.4 References -- List of Authors -- Index.