Title:
Artificial Intelligence and Transforming Digital Marketing
Author:
Hamdan, Allam. editor.
ISBN:
9783031358289
Edition:
1st ed. 2024.
Physical Description:
XX, 1188 p. 284 illus., 251 illus. in color. online resource.
Series:
Studies in Systems, Decision and Control, 487
Abstract:
This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.
Added Corporate Author:
Electronic Access:
https://doi.org/10.1007/978-3-031-35828-9Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | E-Book | 601800-1001 | ONLINE | Searching... | Searching... |