The two-volume proceedings LNCS 9916 and 9917, constitute the proceedings of the 17th Pacific-Rim Conference on Multimedia, PCM 2016, held in Xi`an, China, in September 2016. The total of 128 papers presented in these proceedings was carefully reviewed and selected from 202 submissions. The focus of the conference was as follows in multimedia content analysis, multimedia signal processing and communications, and multimedia applications and services.