Cover image for Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories
Title:
Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories
Author:
Hult, G. Tomas M. author.
ISBN:
9781461438199
Physical Description:
VIII, 78p. 1 illus. online resource.
Series:
SpringerBriefs in Business, 20
Series Title:
SpringerBriefs in Business, 2191-5482 ; 20
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E-Book 174341-2001 ONLINE
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