Cover image for Customer Relationship Management Concept, Strategy, and Tools
Title:
Customer Relationship Management Concept, Strategy, and Tools
Author:
Kumar, V. author.
ISBN:
9783642201103
Edition:
2nd ed. 2012.
Physical Description:
XXXIII, 379 p. 115 illus. online resource.
Series:
Springer Texts in Business and Economics,
Series Title:
Springer Texts in Business and Economics, 2192-4333
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