Multisensuale Gestaltung der Ladenatmosphäre zur Profilierung von Store Brands Ein theoriegeleitetes, experimentelles Design zum Shopperverhalten

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Title:

Author:

Müller, Jenny. author.

ISBN:

9783834936462

Physical Description:

XX, 368 S. 28 Abb. online resource.

Series:

Innovatives Markenmanagement ; 39

Series Title:

Innovatives Markenmanagement ; 39

Subject Term:

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Electronic Access:

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Library	Material Type	Item Barcode	Shelf Number	Status	Item Holds
Searching... Online Library	E-Book	200108-2001	ONLINE	Searching... Unknown	Searching... Unavailable