Marken-Authentizität Konstrukt, Determinanten und Wirkungen aus Sicht der identitätsbasierten Markenführung

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Title:

Author:

Schallehn, Mike. author.

ISBN:

9783834939449

Physical Description:

XXII, 224 S. 34 Abb. online resource.

Series:

Innovatives Markenmanagement ; 34

Series Title:

Innovatives Markenmanagement ; 34

Subject Term:

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Electronic Access:

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Library	Material Type	Item Barcode	Shelf Number	Status	Item Holds
Searching... Online Library	E-Book	200206-2001	ONLINE	Searching... Unknown	Searching... Unavailable