Negative Kommunikationseffekte von Sponsoring und Ambush-Marketing bei Sportgroßveranstaltungen

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Title:

Author:

Sachse, Manuela. author.

ISBN:

9783834986986

Physical Description:

XXIII, 276S. 42 Abb. online resource.

Subject Term:

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Electronic Access:

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Library	Material Type	Item Barcode	Shelf Number	Status	Item Holds
Searching... Online Library	E-Book	201774-2001	ONLINE	Searching... Unknown	Searching... Unavailable