Title:
User Generated Branding Integrating User Generated Content into Brand Management
Author:
Arnhold, Ulrike. author.
ISBN:
9783834988577
Physical Description:
XXVIII, 451 p. 71 illus. online resource.
Added Corporate Author:
Electronic Access:
http://dx.doi.org/10.1007/978-3-8349-8857-7Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | E-Book | 201927-2001 | ONLINE | Searching... | Searching... |