Positionierung von Business-to-Business-Marken Konzeption und empirische Analyse zur Rolle von Rationalität und Emotionalität

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Title:

Author:

Bausback, Nadine. author.

ISBN:

9783835096257

Physical Description:

XX, 368S. 39 Abb. online resource.

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Library	Material Type	Item Barcode	Shelf Number	Status	Item Holds
Searching... Online Library	E-Book	203668-2001	ONLINE	Searching... Unknown	Searching... Unavailable