Title:
The art and science of marketing marketing for marketing managers
Author:
Dowling, Grahame R. (Grahame Robert)
ISBN:
9780191699429
Publication Information:
Oxford : Oxford University Press, 2004.
Physical Description:
1 online resource (xv, 441 p.) : ill.
Subject Term:
Electronic Access:
Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780199269617.001.0001Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | E-Book | 233248-1001 | ONLINE | Searching... | Searching... |