Cover image for CIM coursebook the marketing planning process
Title:
CIM coursebook the marketing planning process
Author:
Donnelly, Ray.
ISBN:
9780080961231
Publication Information:
Oxford : Butterworth-Heinemann, 2009.
Physical Description:
xv, 240 p. : ill. (some col.).
Series:
CIM coursebook
Series Title:
CIM coursebook
Subject Term:
Marketing -- Planning.

Marketing -- Planning -- Examinations -- Study guides.
Added Author:
Harrison, Graham, 1954-

Megicks, Phil.
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