Title:
From brand vision to brand evaluation the strategic process of growing and strengthening brands
Author:
De Chernatony, L. (Leslie)
ISBN:
9780080966649
Edition:
3rd ed.
Publication Information:
Amsterdam : Butterworth-Heinemann, an imprint of Elsevier, 2010.
Physical Description:
xvi, 376 p. : ill. (some col.), col. port.
Electronic Access:
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Searching... | E-Book | 259461-1001 | ONLINE | Searching... | Searching... |