From brand vision to brand evaluation the strategic process of growing and strengthening brands

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Title:

Author:

De Chernatony, L. (Leslie)

ISBN:

9780080966649

Edition:

3rd ed.

Publication Information:

Amsterdam : Butterworth-Heinemann, an imprint of Elsevier, 2010.

Physical Description:

xvi, 376 p. : ill. (some col.), col. port.

Subject Term:

Electronic Access:

Holds:
Copies:

Library	Material Type	Item Barcode	Shelf Number	Status	Item Holds
Searching... Online Library	E-Book	259461-1001	ONLINE	Searching... Unknown	Searching... Unavailable