Title:
Managing service firms the power of managerial marketing
Author:
Skålén, Per.
ISBN:
9780203854495
Publication Information:
New York : Routledge, 2010.
Physical Description:
xii, 185 p. : ill.
Series:
Routledge interpretive marketing research ; 11
Series Title:
Routledge interpretive marketing research ; 11
Electronic Access:
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