Title:
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Author:
Netemeyer, Richard G., 1956-
ISBN:
9781412980180
Edition:
3rd ed.
Publication Information:
Los Angeles : SAGE, c2011.
Physical Description:
xiv, 603 p. ; 29 cm.
Holds:
Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
---|---|---|---|---|---|
Searching... | Book | 7.2/14/1833 | HF5415.3 B323 2011 | Searching... | Searching... |