The big book of marketing lessons and best practices from the world's greatest companies

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Title:

Author:

Bennett, Anthony G.

ISBN:

9780071626156

Publication Information:

New York : McGraw Hill Professional, 2011.

Physical Description:

1 electronic text (xv, 464 p. : ill.) : PDF file.

Series:

McGraw Hill ebook library. Business, Sales & marketing

Series Title:

McGraw Hill ebook library. Business, Sales & marketing

Subject Term:

Marketing -- Case studies.

Business ethics -- Case studies.

Decision making -- Moral and ethical aspects -- Case studies.

Organizational behavior -- Case studies.

Branding (Marketing) -- Case studies.

Marketing research -- Case studies.

Consumer behavior -- Case studies.

Industrial procurement -- Case studies.

Communication in marketing -- Case studies.

Selling -- Case studies.

Advertising -- Case studies.

Public relations -- Case studies.

Customer relations -- Case studies.

Sales promotion -- Case studies.

Direct marketing -- Case studies.

Brand loyalty -- Case studies.

Product management -- Case studies.

New products -- Case studies.

Packaging -- Case studies.

Pricing -- Case studies.

Quality circles -- Case studies.

Quality control -- Case studies.

Business logistics -- Case studies.

Wholesale trade -- Case studies.

Warehouses -- Management -- Case studies.

Delivery of goods -- Management -- Case studies.

Retail trade -- Case studies.

Electronic commerce -- Case studies.

Added Author:

Bennett, Anthony G.

Electronic Access:

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Copies:

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Library	Material Type	Item Barcode	Shelf Number	Status	Item Holds
Searching... Online Library	E-Book	293121-1001	ONLINE	Searching... Unknown	Searching... Unavailable

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