Title:
Eating the big fish how challenger brands can compete against brand leaders
Author:
Morgan, Adam, 1969-
ISBN:
9781118257944
9780470409978
9780470409954
Edition:
2nd ed., [Rev. & expanded].
Publication Information:
Hoboken, N.J. : Wiley, c2009.
Physical Description:
1 online resource (xxiv, 336 p.) : ill.
Holds:
Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | E-Book | 303895-1001 | ONLINE | Searching... | Searching... |