Marketing strategy : a decision-focused approach

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Title:

Author:

Walker, Orville C.

ISBN:

9780073381152

Edition:

7th ed.

Publication Information:

New York : McGraw-Hill/Irwin, c2011.

Physical Description:

xv, 352 p. : ill. ; 26 cm.

Subject Term:

Added Author:

Holds:
Copies:

Library	Material Type	Item Barcode	Shelf Number	Status	Item Holds
Searching... Beytepe Library	Book	7.2/14/102533	HF5415.13 W35 2011	Searching... Unknown	Searching... Unavailable