Title:
Pricing and revenue optimization
Author:
Phillips, Robert L. (Robert Lewis), 1955-
ISBN:
9780804746984
Publication Information:
Stanford, Calif. : Stanford Business Books, 2005.
Physical Description:
xii, 355 p. : ill. ; 26 cm.
Contents:
Background and introduction -- Introduction to pricing and revenue optimization -- Basic price optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Pro and customer acceptance.
Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
---|---|---|---|---|---|
Searching... | Book | 7.2/14/104786 | HF5416.5 P457 2005 | Searching... | Searching... |