Cover image for Pricing and revenue optimization
Title:
Pricing and revenue optimization
Author:
Phillips, Robert L. (Robert Lewis), 1955-
ISBN:
9780804746984
Publication Information:
Stanford, Calif. : Stanford Business Books, 2005.
Physical Description:
xii, 355 p. : ill. ; 26 cm.
Contents:
Background and introduction -- Introduction to pricing and revenue optimization -- Basic price optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Pro and customer acceptance.
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Book 7.2/14/104786 HF5416.5 P457 2005
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