Title:
Business Development Processes, Methods and Tools
Author:
Kohne, Andreas. author.
ISBN:
9783658388447
Edition:
2nd ed. 2023.
Physical Description:
XV, 162 p. 20 illus. online resource.
Contents:
Business Development: role, role profile, business unit, process -- Portfolio structure, management and life cycle -- Resources -- Target market -- Market cultivation strategy -- Case study -- Six steps to Business Development.
Added Corporate Author:
Electronic Access:
https://doi.org/10.1007/978-3-658-38844-7Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | E-Book | 520166-1001 | XX(520166.1) | Searching... | Searching... |