Cover image for Marketing and Smart Technologies Proceedings of ICMarkTech 2022, Volume 2
Title:
Marketing and Smart Technologies Proceedings of ICMarkTech 2022, Volume 2
Author:
Reis, José Luís. editor.
ISBN:
9789811990991
Edition:
1st ed. 2023.
Physical Description:
XXX, 805 p. 131 illus., 97 illus. in color. online resource.
Series:
Smart Innovation, Systems and Technologies, 337
Contents:
The use of cryptocurrencies as a tool for the development of marketing in tourism -- Blockchain use possibilities: A systematic literature review -- Comparison of semi-structured data on MSSQL and Postgresql -- Coolhunting Canvas: a pedagogical toolkit to support trendspotting and sociocultural innovation in marketing -- Hotel Customer Segmentation Using the Integrated Entropy-CRITIC Method and the 2T-RFMB Model -- Intellectual Capital versus Competitive Advantages: Together which underlines some relevant literature?.
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