Title:
The Perception of Quality Mapping Product and Service Quality to Consumer Perceptions
Author:
Kenyon, George N. author.
ISBN:
9781447166276
Edition:
1st ed. 2015.
Physical Description:
IX, 265 p. 53 illus. online resource.
Contents:
Creating a Competitive Advantage -- Defining Quality -- The Value Proposition -- Customer Perceptions -- The Product Design Process -- The Service Design Process -- Measuring Value -- Practical Implications of Customer Perceptions on the Design Process -- Re-Engineering the Process for Perceptions.
Added Author:
Added Corporate Author:
Electronic Access:
https://doi.org/10.1007/978-1-4471-6627-6Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | E-Book | 529591-1001 | ONLINE | Searching... | Searching... |