Frontmatter -- Preface -- Acknowledgments -- Contents -- Figures and tables -- Conventions and symbols -- Chapter 1. Danish as a universe of meaning -- Chapter 2. The NSM approach to linguistic and cultural analysis: Key issues in contemporary cultural semantics -- Chapter 3. Roots of Danish sociality: Hygge as a cultural keyword and core cultural value -- Chapter 4. "It's all about being tryg": Danish society, socialization and ethnopsychology -- Chapter 5. The dark side of the Danes? A semantic and discursive analysis of janteloven 'the Jante Law' -- Chapter 6. Danish cognitive values in a cross-cultural perspective: Evidence from the cognitive verbs synes and mener -- Chapter 7. Are Danes truly the happiest people on earth? Semantics meets "happiness research" -- Chapter 8. Conclusion -- Appendix. Explications and Cultural Scripts in Danish NSM -- Notes -- References -- Author index -- General index